Let’s say that I wanted to build a blog focused on health and fitness for gamers. In reality, long-tail keywords help you find specific people on the Internet. That’s because you’re more focused on a specific audience. Instead of bidding for highly competitive keywords in systems like AdWords or Facebook Ads, long-tail phrases often result in lower costs with higher returns. Using long-tail keywords helps you zero in on a specific audience. Using long-tail keywords helps enhance the experience for both readers and search bots alike.Ī lot of bounces in search are often the result of visitors not finding what they’re looking for on your site. Google loves it when you keep content sounding “natural” and conversational. For instance, “healthy ways to cook chicken” would have less competition that simply, “cook chicken.” When you focus more on details, there is less of a chance to compete with others. Perhaps the most important reasons to learn how to find long-tail keywords for SEO include: Why are Long-Tail Keywords Important?Ībout 70% of searches performed on the Internet are considered, “long-tail.” This means you should add these elements to your content to drive focused visitors. So the example of “fitness for obese people” would consist of content to help very overweight people get fit. Think of “long-tail” as consisting of three or more words relevant to the topic of which you’re writing. This removes 100 times the results, which makes it that much easier to rank. Something like, “fitness for obese people” is a long-tail keyword or phrase.Ĭoincidentally, the two terms I just mentioned mean the difference between 3.35 billion and 33.7 million search pages. For instance, “fitness” is often a keyword in Google search. What are Long-Tail Keywords?Įssentially, a long-tail keyword is more like a keyphrase. Today, the focus is more about finding long-tail keywords. Otherwise, no one would be able to find your content. And although Google puts less emphasis on having the content full of these ranking factors, you still need to add them. Keywords will always play an important role when it comes to search engine optimization.
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